Campaign strategy & management
The plan, the message, the war room. Built and run by people who have done it at the national level and won.
Public affairs · Toronto · Est. 2004
We rally the people
who move the policy.
A senior conservative public-affairs practice. Two decades organizing the movement — now organizing outcomes for the clients who cannot afford to lose the file.
- since 2004 — national politics
- founded the Blogging Tories
- nat’l director National Citizens Coalition
- advised a federal leader & a premier
01 — The practice
Public affairs is won the way campaigns are won: read the signal, rally the support, and move the file before the other side knows the ground has shifted. Rally brings campaign discipline — and the digital machine behind it — to the boardroom, the airwaves, and the front page.
02 — Capabilities
What we do for the file
Digital advocacy & organizing
Identify, rally, and mobilize supporters — and point them at the decision-makers who matter. The tradecraft that built the modern movement.
Message & narrative
The argument that actually moves people. We find the frame that shifts the persuadable middle — and the words that make it stick.
Media intelligence, in real time
Powered by Flashbulb, our own monitoring platform — every mention across TV, radio, print and digital, read and contextualized as it breaks.
Coalitions & issue mobilization
When one voice isn’t enough, we assemble the many — grassroots, allies, and third parties — into a single, disciplined push.
Reputation & the hard week
When the story turns, calm hands and a clear plan. We have been in the rooms where it goes wrong, and steered it back.
A digital-campaign pioneer who has been
organizing the movement since 2004.
Stephen Taylor got his start organizing Canada’s political bloggers in support of the new Conservative Party of Canada — founding the Blogging Tories and, before long, building CTV’s blogging election website and becoming a regular voice in Maclean’s and the National Post.
Preston Manning recognized the method and made him the first fellow of the Manning Centre, tasked with building the digital campaign tools of the conservative movement. He went on to serve as national director of the National Citizens Coalition — the civil-society organization once led by Stephen Harper — modernizing it from clipboard-and-mail to online video and social.
He has been senior political advisor to Andrew Scheer and to Danielle Smith, and has carried democracy-development work abroad with the Parliamentary Centre and IRI — voter outreach in Zimbabwe, community-polling software in Indonesia to amplify women’s voices. Along the way he built Flashbulb, the real-time media-intelligence platform now at the core of Rally’s work.
- Blogging Tories Founder
- Manning Centre First fellow
- National Citizens Coalition National director
- Scheer · Smith Senior advisor
- Flashbulb Creator
- Parliamentary Centre · IRI Democracy development
04 — How we work
Three moves. In order.
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01
Read the signal
Before the first call, we know the terrain — who’s saying what, where the pressure is building, and which way the file is leaning. Intelligence first, always.
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02
Rally the support
We turn quiet agreement into visible, organized momentum — the supporters, allies and coalitions that make a position impossible to ignore.
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03
Move the file
Public pressure, applied where it counts, at the right moment, with a clear ask. The outcome you came for — not just the activity.
Start the conversation
If the file matters,
make the call.
A direct line to senior counsel. No account managers, no layers — the person who has done this before picks up.
Toronto · direct 613 698 8874or write [email protected]